Lincoln Center Newsletter
I was asked to Re-imagine the Lincoln Center’s newsletter to showcase the institutional goal and priorities of ushering new audiences while supporting the surrounding communities. The news letter should be friendly, approachable, diverse and inclusive.
Challenge
How to design a news letter for a large nonprofit institution with multiple stake holders and different opinions.
Solution
Focus the design to reflect the institutions goal of being friendly, approachable while supporting the surrounding community.
Impact
The newsletter was well received by all stakeholders, board members and Lincoln Center Campus employees, volunteers
Credits
Role: Art Director
Worked on: art direction, production, project manager and designer
Team: John Casavant, Halla Tryggvadottir, Amelia Liberatore
Lincoln Center’s
SUMMER FOR THE CITY
Create a brand strategy and identity for SUMMER FOR THE CITY at Lincoln Center, positioning it as the go-to destination for live performances and the revival of the performing arts in New York City. Ensure the brand exudes friendliness, approachability, and diversity, aligning seamlessly with institutional goals of supporting local communities and attracting new audience.
Impact:
3000K+ visitors
1400 Artists
10 Stages
77% New-to-file they never purchased a ticket with LCPA*
Lincoln Center saw in increase in new audiences attendees, audience diversity and expanded geographic reach
1.3 Million social media engagements on Lincoln Center channels alone
Credits
Client: Lincoln Center for the Performing Arts
Role: Art Director, Design & Project Manager
Worked on: All design and implementation of brand onto collateral consisting of website assets, e-blasts, flyers, environmental displays, signage, digital blades, motion graphics, digital advertising, event listings on TodayTix, event badges, stickers, and tote bags.design
Team: John Casavant, Halla Tryggvadottir, Amelia Liberatore
SUMMER FOR THE CITY
GATHER BY AMANDA PHINGBODHIPAKKIYA
Amanda Phingbodhipakkiya, a Brooklyn-based multidisciplinary artist, educator, and activist, draws inspiration from her Thai and Indonesian heritage. Her art, spanning sculpture, murals, installations, and public campaigns, transforms spaces into symbols of healing and belonging.
Through community engagement and personal narratives, Amanda creates a reciprocal artistic ecosystem, fostering connections and vulnerability. Through her use of textile, metal, wood, and dreams, she weaves a process marked by ceremony and ritual, encouraging expansive thinking and new possibilities.
GATHER: A series of monuments and rituals reclaimed the outdoor spaces of Lincoln Center, filling the campus with color, light, dimension, and heart.
Credits
Client: Lincoln Center for the Performing Arts
Role: Art Director + Design
Worked on: Designed a series of posters for GATHER. Art Directed and designed all branding and collateral components for SUMMER FOR THE CITY
Team: John Casavant, Halla Tryggvadottir, Amelia Liberatore, AMANDA PHINGBODHIPAKKIYA
FESTIVAL OF NEW YORK
Summer is one of the critical periods for driving tourism in New York. This is true this year in particular, as we look to emerge from the pandemic and reaffirm for the world the many positive aspects of our tremendous city.
More than 300 organizations citywide are coming together to celebrate the City's rebound. Events include exhibitions, performances, fitness activities and more that honor the NYC's dynamism and diversity. Highlights include a citywide dance party; the BAAND Together Dance Festival; Grooving Under the Apollo Marquee; and This is NY, a celebration of the City's immigrant heritage and communities.
Challenge
Create a logo, central toolkit and set of iconic logos and assets that anyone can access and use.
Solution
The Festival of New York logo is an interactive logo
